Dr. Robert Obuba

Dr. Robert Obuba

Lecturer

Department : Management

Email: robuba@mku.ac.ke

Tel: 0729709826

Dr. Robert is a lecturer in the School of Business and economics Mount Kenya University where he teaches MBA/ PhD core course in Marketing , management  ,Marketing Management , strategic management , research Methodology , Research proposal writing, general Management , Human Resource Management , Employee Relation , public relations , procurement management, organisational behaviour  etc.

Dr. Robert Omundi Obuba Director Mount Kenya University Kisii Odel Centre, Doctor in marketing, my  research has been published in several referred journals including the leading journals of marketing and Management , International Research Journal, International Journal of Science and Research (IJSR)and  International Research Journal of Business and Strategic Management also contributed in Books & Chapters writing .

Supervised More than 43 Masters and 3 PhD students into completion, served as a postgraduate coordinator for more than six years Meru in campus, has experience in more than five countries

Has teaching experience of more than 12 years in the university

Publications 2023

  1. INFLUENCE OF DIGITAL MARKETING STRATEGIES ON STUDENTS’ ENROLLMENT IN PRIVATE UNIVERSITIES: A CASE OF MOUNT KENYA UNIVERSITY-KENYA Vol 5, Issue 3, pp 91-101, Oct 6, 2023, © International Research Journal Publishers, ISSN 2710-2742 (online) www.irjp.org
  2. Mitigation Measures to Improve Agricultural Markets on the Wellbeing of Small-Scale Farmers in Murang’a County, Kenya www.ijrpr.com  ISSN 2582-7421
  1. Effects Of Agricultural Production On The Wellbeing Of Small-Scale Farmers In Murang’a County, Kenya p-ISSN: 2279-0845. www.iosrjournals.org
  1. EFFECT OF ORGANIZATIONAL CULTURE ON THE PERFORMANCE OF FAMILY-OWNED BUSINESSES IN IMENTI NORTH SUB COUNTY ISSN: 2710 – 2742 https://www.irjp.org/index.php/irjbsm/article/view/132
  2. EFFECTS OF RESOURCE ALLOCATION ON PERFORMANCE OF SERVICE ORGANISATIONS IN KENYA: A CASE OF NATIONAL SOCIAL SECURITY FUND MARSABIT COUNTY, KENYA  Vol 5, No 3 (2023) https://www.irjp.org/index.php/irjbsm/article/view/165
  3. Analysis of Macro-Environmental Influence on Performance of Plastic Tank Manufacturers in Kenya: A Case of Nairobi County https://doi.org/10.47941/jbsm.1396